I am a Certified Public Accountant (CPA) since May 2000 (Pomona, California) and a finance expert with 25 years of extensive experience. During my 18 years of employment at Vodafone Group I held several positions within finance department and led the formulation of various winning projects which heavily contributed to Vodafone success. Currently I am Heading the Financial Planning, Reporting and Business Intelligence department at Vodafone Egypt .

I have created this website to be at the heart of my online and offline teaching activities especially on YouTube

In 2018 I have created a YouTube channel to share my experience about Financial Modeling and Data Analysis, focusing on "MS Excel", the tool widely used by accountants and finance experts. My goal is to spread the knowledge about new data analysis techniques added to Excel such as: Power Query, Power Pivot, DAX and Data Model and my interest extended to include Power BI, the world no. 1 data visualization tool.

In my mind, the future of the finance career in the digital era mandates the skills beyond the traditional excel and financial modelling, data analysis and visualization skills is no more luxury.